The Context.
Facebook’s success as a social network is build on a simple insight: people want to communicate and share. Another fundamental human need is to say sorry to the ones you hurt. Sosorry is a social startup that allows to apologize to someone with a unique and individual microsite. And by using the service you can make a micro donation to a charitable cause or organization. But how can this idea be translated into a promising business model?

The Solution.
sosorry teamed up with coalisten to do trend research on how Millenials are using technology to talk about topics like love, guilt, relationships and their general attitudes to donate. Based on a fundamental understanding of Millenials’ “apology rituals and culture”, we helped the startup to define a promising business model and consulted them on how to create a smooth, simple and well-designed user experience for the service. 

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